Twix and « François »
Editorials - Tweet this! September 12th, 2008
It’s just another day in American advertising and time of course for some renewed French Bashing. The commercial we discovered is an online interactive video where some guy tries to get Deborah back to his apartment, but the user must make choices to help events go the right way.
Hurdle number three is a chance meeting between “Diborah” and her former lover, a self-sufficient, beret wearing arrogant Frenchman named François.
This commercial reminds us once again that in eyes of Hollywood (and America’s creative forces), that the French are a Foreign Lesion…
Mars North America is the parent company that produces m&m’s, Snickers, Twix, Musketeers, Skittles, Starburst and many other products.
See the commercial at Twix.com and if you wish to send feedback use their contact form. Please be polite and informative.
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October 13th, 2008 at 2:36 pm
Yesterday, the french TV sho “Culture Pub” showed a report about the image of France and the French in foreign advertising. Here it is:
http://www.culturepub.fr/emissions/emission-2008-10-13-2.html
November 2nd, 2008 at 2:03 am
Wow. Just, wow.